Privacy Policy

1. Interpretation and Definitions

Definitions

For the purposes of this Privacy Policy:

• Account: A unique account created for You to access our Service or parts of our Service.
• Company: Refers to THE Florida Trade Lab, located at 100 E. Pine St. #519 Orlando, Florida 32801.
• Cookies: Small files placed on Your Device containing the details of Your browsing history on that website among its many uses.
• Personal Data: Any information that relates to an identified or identifiable individual.
• Service: Refers to the Website (thefloridatradelab.us), our educational portals, and associated communications.
• Usage Data: Data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.

2. Collecting and Using Your Personal Data

Types of Data Collected

When using the Services, you will be required to enter certain information. During your interactions we may collect the following:

• Basic biographical information (e.g., real name, postal address, unique personal identifier, online identifier, IP address, email address, account name, or similar identifiers).
• Financial and contact information collected from transactions on our website.
• Information obtained from interactive functions on our website, including class participation, surveys, or questionnaires.
• Voice prints, images, or other related information discernable if you contact us via recorded phone or video call.

Usage Data & Tracking Technologies

Information is collected automatically through cookies, web beacons, and other tracking technologies, including:

• Your IP Address, operating system, and browser type.
• Traffic data, location data, and communication data detailing your interactions with the Services.

We use both Session and Persistent Cookies (Necessary, Functionality, and Tracking/Performance) to authenticate users, prevent fraudulent use, remember your preferences, and analyze traffic to improve our offerings.

3. How and Why We Use Your Personal Information

Under data protection law, we only use your personal information with proper justification. Purposes include:

• To Provide Services: Maintaining your experience, fulfilling requests, and protecting users.
• To Improve Business Operations: Understanding purchasing trends and marketing effectiveness.
• Security & Compliance: Detecting, investigating, and preventing fraudulent or illegal activities to comply with legal requirements.
• Communication & Marketing: Sending account updates, Service changes, and promotional materials. (See SMS Messaging below).

4. SMS Messaging & Communications

This campaign is used to send appointment confirmations, account information, marketing messages, and help requests.

Opt-Out: You can cancel the SMS service at any time by texting "STOP" to the shortcode. You will receive a final confirmation SMS. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Who We Share Data With

To enhance your experience, we may share personal information with:

• Our affiliates and verified Service Providers.
• Third-party payment processors (e.g., Stripe, PayPal, Authorize.net) who handle your data securely per PCI-DSS standards. We do not store payment card details.
• Law enforcement agencies and regulatory bodies to comply with our legal obligations.

If you use our Services outside the United States, your data may be transferred to and processed in the U.S. under appropriate legal safeguards.

6. Your Rights & Jurisdictional Protections

You have the right to access, update, or delete your Personal Data. You may contact us at [email protected] to exercise these rights.

California Residents (CCPA)

Eligible users have the Right to Know, Right to Correction, Right to Deletion, Right to Non-Discrimination, and the Right to Opt-Out of the sale of personal information.

European Union Residents (GDPR)

Eligible users have the Right to Access, Rectification, Erasure ("Right to be Forgotten"), Restriction of Processing, Data Portability, and the Right to Object to automated decision-making.

7. Security and Retention

We retain Your Personal Data only for as long as is necessary for the purposes set out in this policy, or to comply with legal obligations. While We strive to use commercially acceptable means to protect Your Personal Data, no method of transmission over the Internet is 100% secure.

8. Third-Party Analytics & Remarketing

We use third-party vendors, including Google Analytics and Facebook (Meta) Pixel, for traffic analysis and behavioral remarketing. You can opt-out of personalized advertising by utilizing tools such as the NAI's opt-out platform or modifying your device's tracking settings.

9. Contact Us

If you have any questions about this Privacy Policy, or wish to exercise your data rights, contact our support team at:

Email: [email protected]